Paris · December 2, 2026

You know AI is reshaping marketing.
You just don't have
time to figure out where to start.

One day in Paris where senior marketing leaders make the right calls together, with peers who have done the work, not vendors with slides.

Hosted within the FOST ecosystem, alongside apidays and GenerationAI
Why now

The deck keeps being reshuffled.
The decisions can't wait.

Buyers are already asking AI for recommendations. Boards want adoption fast. Every week, three new tools promise to fix it all.
And the conversations that will actually shape your next 18 months are happening behind closed doors, without you in the room.

What if you spent one day with the people figuring this out, instead of the people pitching solutions for it?

THE outcome

Three pillars.
Three decisions you'll be ready to make.

Every session is built so you leave with something defensible, not just something interesting.

01

AI Search & Brand Visibility

You'll leave with actionable perspective on what it takes to make your brand visible in a world where AI engines increasingly answer before humans ever click.

02

AI Marketing Operations

You'll leave with frameworks for what to automate, what to keep human, and how high-performing teams are actually shipping with AI.

03

Marketing Leadership in the AI Era

You'll leave with the insights to build your vision, the language to convince your board, and the patterns to lead your team through change.

200 leaders
One day, in Paris
English-language
Practitioners only
The room

200 senior marketing leaders,
with the same pressures
and the same questions.

CMOs, VPs of Marketing, Heads of Digital, Marketing LEadership. The room is built for the people who own the decisions, not the people who attend the keynotes.

WHO YOU WILL LISTEN TO

Confirmed speakers

Leaders selected for what they have actually built,
and experts who help understand the new rules.

Constance Lavergne Pouillaude

Founder / CEO
Digital Trust Advisory
"Managing brand reputation in the age of misinformation and deepfakes"

Laurent Nicolas-Guennoc

CMO / Chief Marketing Officer & Host of the AI podcast "Changement d'époque en cours"
Converteo
Managing brand reputation at the age of deepfakes

Léa Richard

Consultant / freelance
Strive
Managing Brand Reputation in the Age of Misinformation and Deepfakes
December 2, 2026

Charlotte Gillardeau

CMO / Chief Marketing Officer
KPMG
Turning AI Disruption into Collective Transformation
December 2, 2026

Laetitia Lamari

Founder / CEO Public Speaker
Le Café de l'E-Commerce
Your Next Customer Won't Be Human: How AI Agents Are Rewriting Commerce
December 2, 2026

Marion de Robillard

CMO / Chief Marketing Officer
PayFit
The New Brand Battleground: Getting Your Company Into the AI Answer

Ksenia Votinova-Arnaud

Founder / CEO
Digital Consulting Lab
The Weatherproof Marketing Strategy: Building Systems That Hold When AI Changes Everything
December 2, 2026
WHO YOU WILL LISTEN TO

Confirmed speakers

Leaders selected for what they have actually built,
and experts who help understand the new rules.

▶ Voir les speakers

Constance Lavergne Pouillaude

Founder / CEO
Digital Trust Advisory
"Managing brand reputation in the age of misinformation and deepfakes"

Laurent Nicolas-Guennoc

CMO / Chief Marketing Officer & Host of the AI podcast "Changement d'époque en cours"
Converteo
Managing brand reputation at the age of deepfakes

Léa Richard

Consultant / freelance
Strive
Managing Brand Reputation in the Age of Misinformation and Deepfakes
December 2, 2026

Charlotte Gillardeau

CMO / Chief Marketing Officer
KPMG
Turning AI Disruption into Collective Transformation
December 2, 2026

Laetitia Lamari

Founder / CEO Public Speaker
Le Café de l'E-Commerce
Your Next Customer Won't Be Human: How AI Agents Are Rewriting Commerce
December 2, 2026

Marion de Robillard

CMO / Chief Marketing Officer
PayFit
The New Brand Battleground: Getting Your Company Into the AI Answer

Ksenia Votinova-Arnaud

Founder / CEO
Digital Consulting Lab
The Weatherproof Marketing Strategy: Building Systems That Hold When AI Changes Everything
December 2, 2026

Constance Lavergne Pouillaude

Founder / CEO
Digital Trust Advisory
"Managing brand reputation in the age of misinformation and deepfakes"

Laurent Nicolas-Guennoc

CMO / Chief Marketing Officer & Host of the AI podcast "Changement d'époque en cours"
Converteo
Managing brand reputation at the age of deepfakes

Léa Richard

Consultant / freelance
Strive
Managing Brand Reputation in the Age of Misinformation and Deepfakes
December 2, 2026

Charlotte Gillardeau

CMO / Chief Marketing Officer
KPMG
Turning AI Disruption into Collective Transformation
December 2, 2026

Laetitia Lamari

Founder / CEO Public Speaker
Le Café de l'E-Commerce
Your Next Customer Won't Be Human: How AI Agents Are Rewriting Commerce
December 2, 2026

Marion de Robillard

CMO / Chief Marketing Officer
PayFit
The New Brand Battleground: Getting Your Company Into the AI Answer

Ksenia Votinova-Arnaud

Founder / CEO
Digital Consulting Lab
The Weatherproof Marketing Strategy: Building Systems That Hold When AI Changes Everything
December 2, 2026
One ticket. Three conferences.
Marketing Reset runs alongside apidays and GenerationAl as part of FOST Week - Paris, December 1-3, 2026 at CNIT Forest, La Défense.
apidays
GenerationAI
Marketing Reset
For partner brands

Reach the marketing leaders rewriting their playbooks.

Partnership is curated and built around qualified conversations, not booth foot-traffic.

OUR PARTNERS
Partner name
SILver
Partner name
bronze
France Digitale
bronze
December 2, 2026 · Paris

Be in the room.

Waitlist members get first access to tickets and the editorial newsletter that previews each confirmed speaker before the public announcement.

Get Tickets
For partner brands
Speakers' call opens later this year.